It would be almost impossible for a visitor to get distracted on this page. At the top, visitors have the option to sign up for a premium membership, get help, or log in, as well.
#HOW TO SEARCH A WEB PAGE BY WRITING FREE#
Then, it gives visitors the option to try the product’s free version. The page’s headline illustrates the brand’s goal of making music accessible to everyone. This way, you don’t have to worry about them getting distracted - because all they’ll see is your most important copy.įor example, take a look at Spotify’s homepage: When you keep your copy concise, you remove everything but the copy you want your readers to focus on. They might read and remember the less-important details, but skip right over the copy that’s most effective in driving them to take action. If the majority of your site’s visitors are scanning your content, some of them are bound to miss important information. When you think about it, that makes perfect sense. In fact, you should be able to accomplish everything you need in one to three sentences, as a general rule.ĭid you know that editing copy to be more scannable and concise can increase usability by 124 percent ? If visitors immediately understand the site’s overarching goal, direct text is the best way to get them to take the next step. And from there, your goal should be to convince them that your business is the right choice for their needs and drive them to take action. They’ll be able to get the basic idea within a few seconds. If your company’s core offerings are different from anything else on the market, you’ll need to do a bit more work to tell visitors what they are.īut if you’re offering a product or service that your target audience is already familiar with, this doesn’t need to be the case. Of course, some products and services require more of an explanation than others. Your homepage has a few main jobs : Show visitors what they’re looking for, show them where to start, and establish your company’s credibility.Īccomplishing this doesn’t need to involve a lot of copy. That’s why on this page, I’ll cover 11 tips you can use to design a page that’s interesting enough to make visitors want to learn more, and successful in driving them to take action. So your website introduction content absolutely needs to be compelling.įortunately, writing effective homepage copy doesn’t need to be complicated. It’s the first thing your visitors will see, and it can serve as a short “elevator pitch” letting the visitor know what your site is about. Your homepage’s copy is a huge factor in how successful your homepage will be.
#HOW TO SEARCH A WEB PAGE BY WRITING HOW TO#
How to Create the Perfect Homepage Introduction You need to design a homepage introduction that’s “sticky” enough that they won’t leave. Your homepage is your only chance to get them to stay on your site and become a customer.Īnd since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business. When visiting your site, a user decides whether to hit the “back button” within milliseconds.
0 kommentar(er)
